2023 - Branding
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About Pol
Paolo is a freelance Photographer and Video-Maker. He has done various shootings, from the basketball world, passing by motorbike and also still life and portraits. Above all, he is currently studying as an Art Director.
Solution
The insight of the project comes directly from his name: Paolo De Filippi. He has many passions in the design area: he would like to be a Photographer, a Director and a Film-maker. That's it. Having the concept for the naming, I tried to create a logo that could embrace his personality and represent what he does in the most accurate and precise way, finding a design system built on his multi-sided soul and attitude. Every square of the logo represent one of the three passions he has. The color was chosen for the same reason: in the natural world the color orange reminds us more of the changing seasons, representing another time his multi-potential personality.
Team
Art Director: Nicola Beccarelli
Enjoy the project! ©NICK
You reached the end of the project! See ya on my next one. ©NICK
